SRL offers scalable traffic management software for the mobile rental market
UK mobile equipment rental provider ITS (Intelligent Transport System) SRL provides local authorities with a scalable traffic management software platform via Swarco’s Sign Manager.
SRL is the exclusive rental partner of temporary and portable VMS (variable message signs) of traffic technology specialist Swarco. Until now, SRL’s customers managed their VMS through Swarco’s Zephyr brand management software. SRL is now switching to Swarco’s new Sign Manager solution, which allows urban traffic managers to integrate mobile signs into their permanent UTMC (urban traffic management and control) networks and thus coordinate their entire fleet more efficiently. .
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Sign Manager is part of Swarco’s scalable MyCity modular urban mobility management software platform, which brings together a number of different traffic management solutions. SRL plans to expand its MyCity portfolio beyond Sign Manager, to include a wider range of mobile product categories in addition to VMS. This will allow customers to simultaneously respond to a wide range of traffic priorities such as congestion and air quality via the exchange of data between multiple ITS solutions.
With the adoption of MyCity, SRL can provide city traffic managers with a scalable software platform that can be continuously modified based on demand and technological advancements.
“The introduction of Sign Manager will immediately give SRL customers such as local authorities the ability to manage their entire mobile and permanent VMS network with greater efficiency,” says Iain McDonald, Business Development Manager for SRL. “The adoption of MyCity is an important step for SRL, as it helps connect the dots between temporary and permanent ITS technology, which is a priority for the company.”
John Pickworth, Managing Director of Swarco, adds: “SRL’s adoption of MyCity offers exciting new opportunities for the local authority rental market, which will now be able to effectively meet the challenges of rapidly changing urban mobility.