Swarco and TomTom enter into strategic partnership to improve traffic management solutions
Austrian traffic technology company Swarco closed a successful week at Intertraffic Amsterdam by announcing that it has partnered with TomTom to enable public customers to improve their mobility management operations using traffic services based on data from floating cars to supplement the physical sensor hardware already installed in the field.
TomTom’s traffic services, generated from millions of anonymously collected GPS data from apps, cars and devices, are now integrated and available to public entities through MyCity, the urban mobility management suite from Swarovski. This data-source will enable Swarco to bring strong added value to the traffic information it already provides to its customers.
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“We are delighted to enter into this strategic partnership with TomTom. Integrating their services into MyCity will significantly improve our traffic management solutions. Deployable with little effort and time, the added values resulting from these integrations such as real-time visualization of the complete performance of the road network, analysis of the impact of previous measures via historical reports and adjustments entirely Automated traffic strategies will greatly benefit our customers,” explained Christoph Stögerer, Vice President of Products and Solutions at Swarco.
“This is another example that shows the power of MyCity not only as a holistic mobility management tool, but also as a platform that gives cities access to an ever-growing number of mobility partners. the Swarco ecosystem and the readily available solutions that we co-create,” he added.
Connected cars are an excellent source of data for real-time travel information, delays, accidents and other incidents causing road issues, according to Swarco. This improved traffic management data will provide several benefits to MyCity customers, including real-time travel times for user-defined routes; historical travel time reports to enable data-driven decision making and impact analysis; trigger real-time FCD-based policies to automatically adjust signaling plans, redirect traffic, or take other traffic management actions; and fill in potential blind spots between existing road sensors to get a full picture of the traffic situation.
“We look forward to the addition of TomTom traffic services to the Swarco MyCity platform, which will benefit road authorities around the world. Swarco is a global leader in ITS solutions and we are proud that they integrate traffic information TomTom to maintain their extremely accurate platform,” added Mike Schoofs, Managing Director of TomTom Enterprise and Consumer.
The strategic partnership between Swarco and TomTom also includes a joint thought leadership program to further educate the market, regular alignments on new features and product updates, and intensified collaboration on funded research projects.